Charlotte Tilbury

Darling, you're beautiful.

This is where the magic happens. 

Charlotte Tilbury is an international makeup and skincare company known for their high-quality products and distinctive brand aesthetic. The implementation of technology such as smart mirrors as part of their Brick-and-Mortar experience highlights the brand direction towards blending the new digital with traditional retail shopping. 

With the continuous digitalisation of our lives and implicitely the business environment, more and more fashion and beauty brands are developing mobile apps in order to keep up with consumer preferences and demand. These behavioural shifts have prompted the implementation of various new technologies, especially in the beauty industry.

As part of my university project I developed an app prototype using Adobe XD to illustrate how a trend in the fashion and beauty industry can be applied to the services or products of an existing company.

Introduction:

Competition:

Personas:

Visual design concept Moodboard:

Colour-palette moodboard:

Styleguide:

High fidelity wireframes & Final UI screens:

App Prototype



Other projects: